In a recent interview with Cannabis Now Magazine, Dark Heart Nursery speaks about branded cannabis in the maturing industry. “You know what you are getting,” says Dan, president of Dark Heart Nursery. “You know there is an organization out there that will stand behind the product.”
The article also includes comments from Ed Rosenthal regarding his branded pre-roll Select joints. Buds and Roses explains Veganic Cannabis grown by Kyle Kushman highlighting how the Veganic brand attracts customers simply because it implies a certain quality standard that is consistent. Brent Owens, a cannabis brand marketer, describes how cannabis brands are branded like any other product as a way to legitimize the industry to a mainstream audience.
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